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Inside Project Nile: Amazon's secret AI-powered plan to change the way you shop online.

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Redeem now Amazon wants to overhaul its search experience with AI-powered chat features.Codenamed Project Nile, the initiative is backed by top leaders, including CEO Andy Jassy.One exec wants the AI to be like a knowledgeable in-store salesperson who knows each shopper's taste. Earlier this year, Amazon VP Joseph Sirosh showed up for an internal meeting wearing an "I love AI" t-shirt with a heart symbol. This story is available exclusively to Business Insider subscribers. Read More...

Laird Hamilton

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Paul Hollywood has brought his all-time favourite recipes together in a mouthwatering new book

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VICTORIA SANDWICH  If you’re new to baking, this should be your very first cake. If you get it right, everything else will be easy.  You can make a Victoria sandwich using the all-in-one method, where you mix everything together in a bowl at the same time, but I encourage you to cream the fats and sugar together before adding the eggs, flour and raising agent, as you’ll learn a lot about baking this way. Read More...