People started queuing at the new shopping centre from early this morning ahead of the official launch at 11am.
1. New Whiteley Shopping Centre 9
The new £84million shopping complex opened at 11am with activities throughout the day.
2. New Whiteley Shopping Centre 10
Thousands of people turned out for the launch day.
3. New Whiteley Shopping Centre 8
The shopping centre expects tens of thousands of people over the next few days with the Bank Holiday weekend.
4. New Whiteley Shopping Centre 2
Shoppers started queuing from around 8am on launch day.
5. New Whiteley Shopping Centre 6
The new shopping complex is home to 58 shops, restaurants and cafés.
6. New Whiteley Shopping Centre 7
Harvester is one of the biggest employers on the site with more than 40 workers starting jobs as Whiteley opens - in total the shopping centre has created 1,000 jobs.
7. New Whiteley Shopping Centre 4
The new shopping complex also has a number of bronze animal structures dotted about - see if you can spot the squirrel with a big nut!
8. New Whiteley Shopping Centre
277 trees and 21 different species of shrubs have been planted at the new shopping development.
9. New Whiteley Shopping Centre 3
The Treehouse at Whiteley is a unique feature for pop up events.
10. New Whiteley Shopping Centre 5
Shops are open 9am-8pm Mon-Fri, 9am-7pm Sat and 11am-5pm Sun Restaurants are open until 11pm every night except Sundays when they close at 10.30pm.
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